AGELOCER is a new-generation mechanical watch brand in China founded in 2013, mainly engaged in movement research and development and watch manufacturing. AGELOCER gives new design vitality to mechanical watches, develops more high-quality Chinese movements, and is committed to creating mechanical timepieces that meet the tastes of young people.
DESIGN CONCEPT- ALWAYS SURPRISED
AGELOCER adheres to original design and independent research and development of movements, is determined to pursue refinement, avant-garde and breakthroughs, respects tradition but is not bound by it. AGELOCER brand gathers outstanding designers and watchmaking teams from all over the world to break the stereotypes of traditional watchmaking, show a distinctive aesthetic mark, and reinterpret traditional watchmaking as a mechanical watch with the genes of the new era. AGELOCER has its own insights and pursuits for watchmaking technology. The product team runs through the whole line from design drawing, plate making, accessories production, manual assembly, and testing, and is committed to developing excellent watchmaking cores.
ABOUT DESIGNER TEAM
The AGELOCER designer team is composed of independent designers and excellent design studios around the world to provide creative support for the brand. Their addition has increased the motivation for AGELOCER to continue to create more outstanding works. Tempered with a thousand hammers, carefully create a new era of fashion mechanical watches.
BUG ME GmbH Swiss studio is one of AGELOCER's cooperative design studios, headquartered in Switzerland. The studio focuses on the development of creative products for watches and jewelry, and is deeply engaged in product design, branding, creative direction and design strategy. It has participated in the product development projects and creativity of Swiss luxury watch brands many times. The AGELOCER design team and the designers Etienne Ruffieux and Marie Boutteçon of BUG ME GmbH Swiss studio are long-term partners.
More information you can learn from BUG ME GmbH Swiss Studio:
“My goal is to create sensitive and spiritual emotional artifacts. ”
Etienne Ruffieux is a senior designer with 20 years of experience in product design and product development, and has introduced expertise in the Swiss watch industry. He is known for his creativity and innovation, and has a good understanding of the development steps of new products, from sketch ideas to 3D drawings and technical plans.
“From the perspective of the watchmaking world, the role of art is crucial. I believe that powerful design speaks for itself, integrating watchmaking with art, like a fantastic world, fundamental and unique. ”
Marie Boutteçon has 12 years of design experience and is an expert in product creative design and development, participating in it from the initial idea to the final production process. Mainly engaged in the creation and development of art products, pay attention to aesthetics, art and beautiful craftsmanship, and have the ability to create new aesthetic norms and fashion life trends.
"Exploring the subtle relationship between speed and time”
Luca Portman, the co-designer of the Big Bang series, is from Australia. In his more than 20 years of design career, the products he has designed cover various fields such as furniture, automobiles, digital electronics, daily necessities, tools and equipment, especially for anodizing effects and heavy metal styles, and watch design is his latest attempt. Luca Portman joined the AGELOCER co-creation project in 2018 and led the design of the Big Bang series of watches. His design is a long-simmering exploration for AGELOCER.